Technology is forever changing the way we conduct real estate business and how buyers and sellers engage in property transactions. From virtual tours to AI-driven content creation, there have been many advancements in the way properties are marketed, sold, and purchased in New Zealand in recent years. This article discusses some of the most impactful technology trends happening right now and how these might affect your real estate dealings.  

1. Virtual Tours

Virtual tours have transformed the property viewing experience, allowing potential buyers to step inside properties from the comfort of their own homes. Having risen to popularity during the COVID-19 pandemic, virtual tours are here to stay with the level of convenience and accessibility they offer buyers who might be located in different regions or even overseas. Using 360-degree photography and virtual reality, these tours provide a realistic, immersive experience. Salespeople are using virtual tours to enhance listings, reduce unnecessary site visits, and speed up the decision-making process.

2. QR Codes

Quick Response (QR) codes have seen a resurgence, becoming a powerful tool in real estate marketing. These codes can be featured on property signboards, brochures and print advertisements, linking directly to online property listings and contact information. By simply scanning the QR code with a smartphone, prospective buyers gain instant access to detailed property information, enhancing listing engagement and streamlining the information-sharing process.

3. Auction Livestreams 

Our livestreamed auctions bring the excitement directly to your screen, offering a level of engagement and accessibility that traditional methods can't match. In September alone, EVES auctions captivated over 600 online viewers, showcasing the dynamic atmosphere of our auction events.

For sellers, this innovative approach amplifies visibility, drawing a wider audience and increasing the likelihood of competitive bidding—potentially driving up sale prices. You can view our auction livestream HERE.

4. AI-Driven Content Creation

Artificial Intelligence (AI) is significantly impacting real estate marketing by automating content creation. AI tools are now capable of writing compelling property descriptions, generating SEO-friendly content for listings, and even creating targeted email marketing campaigns. This not only speeds up the marketing process but also ensures consistency across all communications.

AI can also analyse market data, collate and structure buyer feedback, and optimise listing descriptions based on what potential buyers are most interested in. This streamlines the processing of relevant information and also increases the effectiveness of online listings. This also frees up time for salespeople, enabling them to focus more on communicating with clients and conducting open homes or inspections.  

5. Document Signing Software

The adoption of document signing software is a game-changer in streamlining the contract process in real estate transactions. This technology allows buyers, sellers, and real estate professionals to sign agreements digitally, eliminating the need for in-person meetings and physical paperwork. With features like secure authentication, time-stamping, and immediate document distribution, digital signatures can allow for faster, safer, and more efficient transacting.

Many real estate agencies are integrating this software into their systems to expedite contracts and reduce the administrative burden, making transactions smoother and more accessible to all parties involved.

These technology trends are just a few of the developments making the real estate market more efficient and accessible. Virtual tours and online auctions expand the reach and convenience of real estate transactions, QR codes enhance information accessibility, and AI-driven content creation streamlines marketing efforts. As these technologies continue to evolve, they will shape the future of buying and selling real estate, making the industry more transparent, fast-paced, and user-friendly.

Are you interested in selling your property and benefiting from these emerging tech trends? Get in touch with one of our helpful EVES salespeople today! www.eves.co.nz/our-people